Privacy Policy

Effective Date: July 8th, 2026

Introduction

Check Weather Alerts and our affiliated companies deliver content to you via our Website and email. Beyond content delivery, we operate a marketing and data business. In this role, we gather information about individual consumers, which we collect, share with partners, and sell. This information helps advertisers reach their intended audiences through online advertising, mobile apps, email campaigns, telephone marketing, and other promotional channels. We also provide cross-context behavioral advertising services that track activity across different sites and apps.

This privacy policy tells you about the personal information we gather when you use Check Weather Alerts—both what we collect directly and what you give us—and how we collect, use, keep, and share it. For more about our website itself, check out our terms of service.

We ask that you carefully read through this policy to gain a clear understanding of our policies and practices related to your personal information. If you’re uncomfortable with our policies and practices, please avoid using our website or subscribing to our email list. Your access to or use of this website, or your interaction with our other services, signifies agreement with this privacy policy.

Scope and Third-Party Sites:

We safeguard the personal information you entrust to Check Weather Alerts. We cannot and do not control the handling of your data by other websites or entities. We encourage you to review the privacy policies of any websites you access through links from Check Weather Alerts.

How We Obtain Your Personal Information:

We collect information through this website that you voluntarily provide, including your name, email address, phone number, mailing address, and any information submitted through an inquiry form. We may supplement the information you provide with additional data obtained from third parties, including affiliates, marketing or advertising partners, data brokers, and other third-party data providers. Certain third parties are entities that have obtained your personal information from their own services. We also automatically collect additional information using cookies and other tracking technologies to perform analytics on our website and to facilitate advertising. See below for more information.

Types of Data We Collect:

“Personal information” includes any data handled by the Company in the course of its business that identifies or can reasonably be associated, directly or indirectly, with a specific individual or household, regardless of how the data is stored or transmitted.

When you subscribe to the Check Weather Alerts, we request certain personal details, including your name, date of birth, street address, e-mail address, and phone number. We also automatically collect information using cookies and similar technologies, such as IP address, imprecise geolocation (inferred from your IP address), device identifiers, timestamps, browsing behavior, and click-through data. Information relevant to advertising may also be obtained from data brokers or publicly available databases, including demographic information, interests, location history, or purchase activity. We limit our collection to data relevant to marketing campaigns. See “Your Privacy Rights” below for more information.

As required by California law, we disclose that during the past twelve (12) months we have collected the following categories of personal information: identifiers; personal information categories described in the California Customer Records Statute (Cal. Civ. Code § 1798.80(e)); protected classification characteristics under California or federal law; internet or other similar network activity; commercial information; professional or employment-related information; imprecise geolocation data; and inferences drawn from other personal information. The information collected may be sold or shared with third parties and our affiliated companies for marketing and advertising purposes. To opt out of the sale or sharing of your personal information visit here or call 877-711-1696 at any time.

Collection and Use of Sensitive Data

We do not directly collect information classified as Sensitive Personal Information, including data related to race or ethnicity, religion, precise geolocation, LGBTQ+ status, health information, financial account details, or citizenship status. However, automated tools such as cookies may collect information about your visits to web pages, which could indirectly suggest interest in sensitive subjects or group affiliations. For instance, viewing content targeted to a specific ethnicity or health topic may imply such interest. These inferences are not made by us, but may be made by our affiliated companies or other third parties to whom information is disclosed. If prohibited by state or local law without consent, sensitive inferences will not be made. We do not collect or use personal information from children under 18.

Uses of Personal Information

The information we collect about you is used to ensure that your requested newsletters will land in your inbox. We will also provide content or marketing messages through email or by other channels. We also share personal information with trusted partners who may send you relevant marketing messages (but you can easily opt-out here). These uses of data might be considered cross context behavioral advertising in some cases.

Who We Share Personal Information With

We sell and/or share your personal information with our affiliates and partners for marketing purposes, including cross context behavioral advertising. We also share this information with companies who provide services for us, including services related to cross context behavioral advertising, analytics, fraud detection, web hosting, data security, or similar services. We contract with any third parties who have access to the personal information we share to ensure that they use appropriate information security measures and comply with laws. We may also share personal information if required by law (e.g. in response to a subpoena or court order), or to protect a person’s health or safety.

We may share personal information when required to do so by law, including with law enforcement agencies, regulators, courts, government authorities, or other third parties, to comply with legal obligations, respond to lawful requests, protect the rights, safety, or security of individuals, or enforce our terms of use and related agreements, including billing and collection matters. Personal information may also be disclosed in connection with a corporate transaction, such as a merger, sale, reorganization, dissolution, bankruptcy, or similar event, where user information is transferred as part of the business assets.

We may share personal information with third parties when you have agreed to such sharing, including for purposes explained to you at the time you submit the information or described in this privacy policy.

Targeted Ads, Sharing and Analytics

We share personal information collected at and through this website with other companies who may show you advertisements on this or other sites, and for related analysis and reporting purposes. These companies (some of whom may be classified as data brokers) use cookies, pixels, and related technologies to collect information from your browser about certain websites you visit and the advertisements displayed to you or that you click on. We (or they) may combine this with personal information from other sources (including data brokers) and share it with third parties for marketing and advertising purposes (this is also known as “cross-context behavioral advertising” under California law). We (and some of the third parties described in this section) collect your IP address, date and time of your visit to the website and your actions here, your Internet Service Provider (ISP), and the browser type and version you use to visit. This information may be combined with personal information from other sources as described above and used to display advertisements from us or from others through email, apps, websites, social media, direct mail, connected TV, or by other channels. We also use personal information to understand how users interact with this site and the advertising we display in order to understand and improve the user experience.

Cookies and Personalized Advertising

At this site, we use cookies and similar technologies to: (1) operate our site, (2) perform analytics and tracking to improve the user experience, (3) display personalized content and advertisements, and (4) monitor engagement with ads and other communications. Cookies are unique IDs that our server sends to your browser that allow your browser to be recognized when you visit certain websites. You can limit some or all cookies in your browser settings and you can also delete the cookies on your browser at any time. If you use a browser-based “do not track” setting, this may cause an “opt-out cookie” to be set on your browser, which blocks additional data collection.

Our Website uses several types of tracking technologies to automatically collect information. These technologies include cookies, which are small files saved to your computer’s hard drive. While you may choose to disable cookies through your browser, certain areas of the Website may not function properly as a result. If cookie settings are not adjusted, cookies will be placed during Website visits.

We may also use Flash cookies to store information about your preferences and interactions with the Website. Flash cookies operate independently from browser cookie controls, and instructions for managing them can be found on Adobe’s website.

We also use web beacons, pixel tags, and similar technologies embedded in our Website, emails, and affiliated platforms to track user engagement, verify system performance, and compile usage analytics.

Global Privacy Control and Do Not Track Preferences

Global Privacy Control (“GPC”) signals and other universal opt-out preference signals are recognized by us as valid requests to opt out of the sale or sharing of your personal information. When detected, we will automatically opt you out without requiring additional steps from you. Tracking every site you visit on the internet is not our intent. As noted above, you may block or delete cookies using your browser’s cookie settings. If you choose to opt out or activate a “Do Not Track” signal, including GPC, an opt-out cookie will be set on your browser to restrict certain cookie-based data collection. Removing that cookie or changing your GPC settings may cause automated collection to restart.”

Your Personal Information Rights

You may exercise your privacy rights by completing the web form here, or by calling us at 877-711-1696 (you will be asked to leave a message). You may: (1) obtain a description of how we collect and use personal information (this Privacy Policy), (2) opt out of our sale or sharing of your personal information with other companies, (3) receive a copy of your personal information, (4) request that we delete your personal information, and (5) make other requests relating to your personal information. If you still have questions or concerns, please email at the address provided below. You may also have the right to appeal to state or federal privacy supervisory authorities if we are unable to resolve your issue.

If you would like to log complaints, please see below for contact information:

For the FTC: ReportFraud.ftc.gov or go to ftc.gov/complaint. You can also go directly to the Better Business Bureau complaint portal at bbb.org/file-a-complaint.

Before responding to a privacy rights request, we must verify that the request is made by the individual whose information is at issue or by an authorized agent. Requests must include enough information to confirm identity and clearly describe the action requested. You are not required to create an account to submit a request, and any personal information provided will be used only to confirm identity or handle the request. Your verifiable request will be addressed within 45 days. If we need more time to respond, we will send you written notice within the first 45 days explaining why and how long the extension will be, up to a maximum of 45 additional days.

Should we deny a request as allowed by law, you may appeal that determination or contact us with any questions about our privacy practices using the details below. In certain jurisdictions, you may also have the right to contact a governmental privacy authority. We do not discriminate against individuals for exercising their personal data rights.

Policy on Children’s Data

This website and service may only be used by users aged 18 and older. We do not knowingly collect or process personal information from anyone under 18. We will delete any personal information relating to an underage individual under if we become aware that it has been provided to us.

Information Security

We utilize commercially reasonable technical, physical, and organizational security measures to protect your personal information from loss or misuse. We maintain policies and procedures, staff training, and regularly audit our practices to ensure ongoing protection in response to constantly evolving risks. However, no security measures are perfect and we cannot guarantee that our security measures or those of our affiliates or third parties with whom your data is shared will prevent your information from being illegally accessed, stolen, or altered.

Personal Information Retention

Personal information collected through this website is retained for as long as necessary to carry out the purposes described in this policy, comply with our legal obligations, and support our business operations. We review and purge data that is no longer needed on a periodic basis.

Changes to Our Policy

We may modify or update this Privacy Policy at any time, without prior notice. The revised policy will apply from its listed effective date. You should review this Policy from time to time to stay current on our collection, use, and sharing of personal information.

Data Processing in The United States

Check Weather Alerts is located in the United States, and Check Weather Alerts is intended for users in the United States. When you visit our website, you understand and acknowledge that your personal information will be stored and processed within the United States, subject to laws of the United States.

Website Contact Information

For any questions or concerns, please contact us at contact@checkweatheralerts.com or 223 Salt Lick Rd., Box 132, St. Peters, MO 63376.